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Extraordinary, Professional Quality Hair Care for Women and Men of Color, through innovation, and the pure science of creating products that promote healthy hair for vitality and strength. Exceptional hair care that reflects today’s Women of Color, recognizing their dynamic, stylish and limitless energy & focus.

The Miracle of Soy
  • Sept 2012
  • Atlanta, Georgia
Everyday environmental issues, including temperature changes, pollution and humidity, as well as regular brushing, and the use of hair styling tools such as curlers, steamers, ceramic or flat irons and dryers, can result in damaged hair. There is an ever growing need for intense treatment…
Introducing the New ElastaQP® Soy Oyl Relaxer & Hair Care
  • January 2012
  • Savannah, Georgia
Strength of Nature, proud owners of ElastaQP® once again establishes this brand as the leader of premium quality professional products. The new ElastaQP Organic Soy OYL product line is the SUPERIOR ORGANIC OIL. Richer in Protein, Vitamins, and Omega 3&6, Organic Soy OYL infuses natural…
Introducing the New & Improved ElastaQP®  Extraordinary Professional Care
  • Dec 2011
  • Savannah, Georgia
Strength of Nature, the new owners of ElastaQP has enhanced and expanded the Elasta QP hair care line.